iCONN News

Friday, February 03, 2006

Rebranding librarianship

The Shifted Librarian: 20060120 OCLC Symposium: Extreme Makeover - Rebranding an Industry

OCLC's findings about the world's perception of librarians and libraries have led to discussions and articles on the concept of rebranding our industry, something worth taking a further look at. OCLC's new newsletter NextSpace ran its first issue with the headline "Extreme Makeover: How legacy brands reinvent themselves, and what libraries can learn from them".

It's not just iCONN with a lack of awareness issue, it's all library projects, and it's related to the public's perception that ALL we do is books (in the traditional, physical sense).

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